This essential guide offers a detailed framework for assessing
communication processes within an organization and using the results to
develop improved organizational strategies. Presented in clear,
accessible prose are the "tools of the trade" for planning and
initiating audits, gathering data using a wide variety of methodologies,
analyzing the findings, and preparing effective reports. Throughout,
practical examples drawn from the authors' influential work in the field
help readers understand the real-world applications of the concepts
discussed and gain skills for creative problem solving. A successor
volume to Cal Downs's popular Communication Audits, the book has been
extensively rewritten with many new topics and two entirely new chapters
reflecting today's critical issues and best practices. It will serve as
both an authoritative primer for human resource and management
consultants and a comprehensive text for undergraduate and graduate
students in organizational communication.
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